How the work runs

Virgo Analytics is run by someone doing this work in a senior role day to day, and taking on independent projects to the same standard.

How engagements run

Direct delivery You deal with the person doing the work rather than a team you never speak to.

Data layer first Definitions and structure get settled before anyone is shown a chart.

Traceable numbers If you want to know where a number came from, there is an answer. That includes anything the AI hands back.

Small caseload A few projects at a time. That part is deliberate.

Where the depth comes from

Cloud data platforms GCP, Snowflake and Databricks, used for what each one is actually good at rather than forcing everything through a single stack.

Measurement and experimentation Python for incrementality testing, marketing mix models and Bayesian analysis, so a result gets checked before it gets acted on.

AI-enabled analytics A semantic layer with real governance behind it, connected through MCP, with the AI's skills and tool access scoped and documented rather than left open-ended.