Services

Incrementality and marketing measurement

One question, answered properly: is this spend driving results, or would they have happened anyway. Test design through to reporting, using the same methodology that sits behind Increment.

What the work covers

Test design

Geo splits, holdouts, switchbacks. Which one depends on the channel and how much you can afford to hold back.

Measurement

Reading the result honestly, including the times it comes back inconclusive.

Reporting

Written up so you can take a budget decision off the back of it.

Ongoing programme

A calendar of tests rather than a one-off, so each result has the last one to sit against.